Download e-book for iPad: About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann, David Cronin

By Alan Cooper, Robert Reimann, David Cronin

This thoroughly up to date quantity provides the powerful and sensible instruments you want to layout nice machine functions, internet 2.0 websites, and cellular units. You’ll study the rules of excellent product habit and achieve an figuring out of Cooper’s Goal-Directed layout technique, which comprises every thing from carrying out person examine to defining your product utilizing personas and situations. finally, you’ll collect the data to layout the very best electronic services and products.

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Additional info for About Face 3: The Essentials of Interaction Design

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Meanwhile, usability and human factors practitioners also rose in stature and are now recognized as advocates for better-designed products. Although the Web knocked interaction design idioms back by more than a decade, it inarguably placed user requirements on the radar of the corporate world for good. Since the second edition of About Face was published in 2003, the user experience of digital products has become front page news in the likes of Time magazine and BusinessWeek, and institutions such as Harvard Business School and Stanford have recognized the need to train the next generation of MBAs and technologists to incorporate design thinking into their business and development plans.

This provides an opening for competition. Figure 1-3 Building successful digital products. The diagram indicates the three major processes that need to be followed in tandem to create successful technology products. This book addresses the first and foremost issue: how to create a product people will desire. qxp 4/3/07 6:00 PM Page 13 Chapter 1: Goal-Directed Design Planning and Designing Behavior The planning of complex digital products, especially ones that interact directly with humans, requires a significant upfront effort by professional designers, just as the planning of complex physical structures that interact with humans requires a significant upfront effort by professional architects.

Ignorance about users It’s a sad truth that the digital technology industry doesn’t have a good understanding of what it takes to make users happy. In fact, most technology products get built without much understanding of the users. qxp 4/3/07 6:00 PM Page 9 Chapter 1: Goal-Directed Design spend on weekends, and what sort of cars they buy. Maybe we even have a vague idea what kind of jobs they have and some of the major tasks that they regularly perform. But does any of this tell us how to make them happy?

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